Zoopla / Rightmove Fees

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    Zoopla / Rightmove Fees

    Hi All,

    Just wondering if anyone had used Zoopla or Rightmove's Pay Per Lead service and how they found it?

    Being a new agency, we don't have the budget to commit to their unlimited monthly membership so were looking into the Pay Per Lead option to begin with. Obviously it can get expensive if you have a large portfolio of property, receiving 5-10 leads per property but would anyone recommend it for smaller agents with fewer properties?

    Thanks in advance
    Richard

    #2
    You can use other avenues such as lettingaoperty.com which automatically puts it on Rightmove, Zoopla, and a few other too and it costs a lot less.
    The advice I give should not be construed as a definitive answer, and is without prejudice or liability. You are advised to consult a specialist solicitor or other person of equal legal standing.

    Comment


      #3
      I'm using UPAD at present to get coverage on Rightmove, Zoopla and Primlocation and it seems to be very good.

      I've even had a call from their 'customer fulfilment' person!



      Freedom at the point of zero............

      Comment


        #4
        Originally posted by Paul_f View Post
        You can use lettingaoperty.com .
        Think you mean http://www.lettingaproperty.com/

        My keyboard keys stick sometimes, as well.
        It's 15 years old, but the letters don't wear off in 18 months like the
        new ones.

        Comment


          #5
          Out of curiosity, how much does Rightmove charge for the different options mentioned by richard87?

          Comment


            #6
            It depends what they class as a lead.
            Tenants - We get a lot of (for want of a better word) spam through the portals - people who may be looking for something really obscure well outside your catchment area or who don't have two penny's to rub together who have simply carpet-bombed every agents inbox. Ring up Zoopla and say how expensive they are and they say 'ah but look how many e-mails you have had'.

            Landlord - Urban myth created by portal sales peeps that Mr landlord burns the midnight oil looking for his next agent on portals - not saying you get absolutely no new business like this (I have had 1 in 3 years) but it is not what it seems and I suspect there is a loose correlation between number of properties you have online at any one time and the number of landlord leads.

            jjlandlord - When Rightmove reported their earnings recently I think they said the average agent pays £529 PCM (that would include agents operating as estate and letting agents I guess)

            Comment


              #7
              Originally posted by Paul_f View Post
              You can use other avenues such as lettingaoperty.com which automatically puts it on Rightmove, Zoopla, and a few other too and it costs a lot less.
              Paul the original poster says he is an agent that website you refer to is for landlords and tenants?

              Comment


                #8
                Originally posted by cymro123 View Post
                Paul the original poster says he is an agent that website you refer to is for landlords and tenants?
                I can't see why agents shouldn't be able to use it if they wish.
                The advice I give should not be construed as a definitive answer, and is without prejudice or liability. You are advised to consult a specialist solicitor or other person of equal legal standing.

                Comment


                  #9
                  Originally posted by Paul_f View Post
                  I can't see why agents shouldn't be able to use it if they wish.
                  Reasonably no but the portals will have some small print in their agreements with the companies above that they can only provide the service to landlords and not agents otherwise agents would stampede away from the hideously expensive model the portals have just for them. I would love to pay just £29? to upload a property but why should the portals let me get away with that when they can charge me £529 a month for very few properties :-(

                  Comment


                    #10
                    That's a nice cash cow they have here...

                    Comment


                      #11
                      Originally posted by jjlandlord View Post
                      That's a nice cash cow they have here...
                      Exactly. Talk of increasing revenue = agent fees increased = fees to landlords have to increase.

                      There is hope of an agent owned portal with fixed pricing, though it looks to be a while off yet.
                      <a href="http://www.manchesterpropertygroup.co.uk/" target="_blank">Manchester letting agents</a>

                      Comment


                        #12
                        Hi Richard,

                        My agency is a cold-start and I’ve been advertising a small number of properties on Zoopla since the end of March 2013. I chose to use Zoopla pay-per-lead service as I felt it was the most cost effective solution for a cold start agency (Rightmove wasn't offering this as an option when I enquired).

                        I was assured by the Zoopla sales chap that leads were "well qualified" and any poor leads that slipped through the net would be refunded. I was shown that through the agent log-in area of their website, I could listen to the calls received and monitor the content of emails delivered should I have a need to query the quality of a lead.

                        I’ve since challenged the quality of the “leads” I’ve paid for (a third of calls were actually hang-ups and I’ve had a valuation request for a property no-where near the office.

                        The response from Zoopla’s customer service department has been dismissive (borderline offensive actually) and they’ve contested every single query I’ve raised.

                        Unless you are advertising less than 10 properties (available and let agreed); I can’t recommend this is a cost effective option.

                        I hope the information is of use,

                        Kind regards,

                        Ellie

                        Comment


                          #13
                          We left Zoopla earlier this year, partly due to their awful customer service, but mostly due to their threefold price increase! Rightmove are no saints but at least offer a reasonable service, just so bloody expensive!
                          <a href="http://www.manchesterpropertygroup.co.uk/" target="_blank">Manchester letting agents</a>

                          Comment


                            #14
                            Unfortunately agents can't advertise via online agents. The portals don't allow it in their t's and c's! We have just had a price hike from both zoopla and rightmove. Zoopla was a 25% increase and rightmove are now asking us for 3x what we have been paying! The problem is, can't live with them, can't live without them (and they know it!!)

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